Company representation – West Africa Trading Ventures

Any enterprise targeting the bottom of the pyramid in the region has a high chance of success. This is why we offer you the opportunity to set up in West Africa starting with Benin to expand your business.

The installation of your business will undoubtedly follow several stages, namely:

1.OBTAINING INSTALLATION DOCUMENTS

We will help you obtain your business registration documents in Benin. This is done in record time, as soon as the papers required by the government are in order.

2.THE HEADQUARTERS OF THE COMPANY

We do a field study to find out more precisely in which area your company could sit and prosper. This requires local knowledge. A company settles in an area given the service it offers. When we finish identifying the area, we look for a well-located pitch that we arrange and equip to your liking.

3.THE RECRUITMENT OF AGENTS

The progress of a company requires competent, disciplined agents of good character. We therefore offer you our recruiting services so that you have competent and qualified personnel capable of helping you achieve the objective you are aiming for. We have communication channels throughout West Africa that will allow us to introduce you to the best graduates and talents in all fields.

4.TRAINING OF AGENTS

We provide you with agents that you can train in your country and who will in turn train the agents who must work for your company.

5.MARKETING AND BRANDING

No company can expand its business without marketing. We help you to market your business. Our marketing strategy is based on the “AARRR” framework model. It is the acronym of the five stages which models the customer or user life cycle of your business. We integrate this framework into our technique for doing Growth marketing. This marketing team that we will put in place will brand your company so that the expansion of your business is seen

As soon as the company is established in Benin, we will reproduce the same model in the other ECOWAS countries while taking into account the realities linked to each of these countries.